1. Who we are
This website is operated by Hug&Soul Ltd, a company registered in England and Wales.
Company number: 16878847
Address: London, UK
2. About these terms
These terms apply to your use of the Hug&Soul website, waiting lists, contact forms and Support the pilot journey. They do not represent the final participant, wallet, giving or payment terms for the future Hug&Soul pilot or product.
By using this website, you agree to use it in accordance with these terms and applicable law.
3. Pilot status
Hug&Soul is still being developed. The website describes the current proposition and what the first pilot intends to test. Features, eligibility requirements, partner arrangements, payment infrastructure and pilot processes may change as the model is researched and tested.
Joining a waiting list does not guarantee eligibility, participation, access to support or inclusion in the first pilot.
4. Website information
We aim to keep information on this website accurate and up to date, but Hug&Soul is an early-stage proposition and some information describes plans, intentions or features that are still being tested.
Nothing on this website should be treated as financial, legal, benefits, medical or other professional advice.
5. Waiting lists and forms
When you join a waiting list or submit a form, please provide information that is accurate to the best of your knowledge.
Submitting a form does not create a contract requiring Hug&Soul to provide a service, payment, support or pilot place.
How we use personal information submitted through forms is explained in our Privacy Policy.
6. Support for pilot development
Payments made through the Support the pilot page are voluntary contributions to Hug&Soul Ltd to help fund research, design, development, safeguarding, outreach, compliance, technology and other reasonable costs associated with developing and testing the Hug&Soul pilot.
These payments are separate from future support intended for individual Souls. They are not passed directly to a Soul.
7. Hug&Soul Ltd is not currently a registered charity
Hug&Soul Ltd is not currently a registered charity.
Payments made through the Support the pilot page support the development of Hug&Soul Ltd and its pilot. They should not be understood as charitable donations to an individual Soul or to a registered charity.
Gift Aid is not available on these payments.
8. What you receive in return for pilot support
Unless clearly stated otherwise, a payment made through Support the pilot does not give the supporter:
- ownership or equity in Hug&Soul Ltd
- a financial return
- guaranteed access to the future product
- guaranteed pilot participation
- guaranteed goods, services or rewards
We may choose to share progress updates, research opportunities or future community invitations with supporters, but these are not guaranteed contractual benefits unless specifically stated otherwise.
9. Payments and third-party services
Pilot-support payments are processed through Stripe. Hug&Soul does not ask visitors to submit card details directly through this website.
Stripe operates under its own terms and privacy practices.
10. Refunds
If you believe a pilot-support payment was made in error or there is a problem with a payment, please contact Hug&Soul through the website contact form as soon as possible.
Any refund request will be considered in light of the circumstances, applicable law and the payment provider’s processes.
11. Acceptable use
You must not misuse this website, attempt unauthorised access, interfere with its operation, submit unlawful or harmful material, impersonate another person, or knowingly provide fraudulent or misleading information.
12. Intellectual property
Unless otherwise stated, the Hug&Soul name, logo, mascot characters, website design, written content and original visual materials belong to Hug&Soul Ltd or are used with permission.
You may view and share public website links for personal or legitimate informational purposes, but you may not copy, reproduce, sell or commercially exploit Hug&Soul materials without permission.
13. External links and services
The website may link to services or websites operated by third parties, including Stripe and social-media platforms. Hug&Soul is not responsible for the content, availability or privacy practices of third-party services.
14. Website availability
We may change, suspend or update parts of the website as Hug&Soul develops. We do not guarantee that the website will always be available, uninterrupted or error-free.
15. Liability
Nothing in these terms excludes or limits liability where doing so would be unlawful.
To the extent permitted by law, Hug&Soul Ltd is not responsible for losses caused solely by reliance on information about features, partnerships or pilot arrangements that are clearly identified as being under development or subject to testing.
16. Changes to these terms
We may update these terms as Hug&Soul develops or our website, services or legal obligations change.
The current version will be published on this page.
Last updated: September 2026
17. Governing law
These terms are governed by the laws of England and Wales.
Any dispute will be subject to the jurisdiction of the courts that apply under applicable UK law.
18. Contact
If you have a question about these terms, use the Hug&Soul contact form.