Frontline experience
Charities and outreach teams understand real needs, local contexts and practical barriers.
For partners
Build trusted giving together.
Hug&Soul is being designed to work with charities, businesses and infrastructure partners to test a more trusted way to support people experiencing hardship — while preserving choice and dignity.
We are preparing for pilot testing and looking for organisations interested in helping shape the model.
Hug&Soul should not build everything alone.
The strongest pilot will combine Hug&Soul’s product model with the expertise, trust and capabilities of organisations already doing important work.
Funding and operational support
Businesses and sponsors can help make pilot testing possible without relying unnecessarily on value intended for Souls.
Infrastructure
Payment, technology and service partners can help Hug&Soul operate safely and responsibly.
Independent learning
Research and evaluation partners can help determine whether the model genuinely works.
The strongest pilot will combine Hug&Soul’s product model with the expertise and trust of organisations already doing important work.
Where could your organisation fit?
Charities & frontline organisations
Help shape a model that works for the people you already support.
- Advise on eligibility and inclusion
- Help verify or refer pilot participants
- Advise on safeguarding
- Test the Soul experience
- Identify accessibility barriers
- Share real operational needs
Businesses & sponsors
Help fund and support responsible pilot testing.
- Pilot sponsorship
- Research funding
- Operational support
- Relevant product or service contributions
- Employee or community giving
- Test measurable social-impact approaches
Strategic & infrastructure partners
Help make the system work safely, inclusively and at scale.
- Payments and digital wallets
- Verification and fraud prevention
- Retail and technology infrastructure
- Digital inclusion and safeguarding
- Data and privacy
- Research and impact measurement
For charities and frontline organisations
Work alongside Hug&Soul — not underneath it.
Hug&Soul should complement existing support networks rather than compete with them.
Charities, outreach teams and community organisations already have relationships, expertise and trust that Hug&Soul should respect.
A new route for direct support
Explore whether digital giving can complement existing services.
More choice for the person receiving support
Test whether safe spending boundaries can preserve meaningful autonomy.
A role in shaping verification
Help determine what fair and practical verification should look like.
Input into safeguarding and inclusion
Help ensure the model reflects real frontline experience.
Hug&Soul should strengthen existing support networks, not compete with them.
For businesses and sponsors
Support the pilot without taking from the person receiving help.
Hug&Soul is exploring a model where businesses and sponsors can help fund pilot infrastructure, research and operations while keeping the value intended for Souls protected as far as possible.
Pilot sponsorship is the first commercial hypothesis Hug&Soul wants to validate. A broader sustainable business model may ultimately include several appropriate revenue sources.
For infrastructure and strategic partners
Help make trusted giving work responsibly.
Hug&Soul will depend on more than good UX. Payments, verification, privacy, fraud controls, accessibility and safeguarding all need to work together.
Payments
Explore infrastructure that supports safe, accessible digital giving.
Verification
Help develop proportionate verification without unnecessary barriers.
Fraud & trust
Reduce impersonation, misuse and system abuse without creating excessive friction.
Retail & spending infrastructure
Explore how safe spending boundaries can work in real-world commerce.
Digital inclusion
Help ensure the model does not assume every Soul has the same device, identification or digital confidence.
Research & evaluation
Help measure whether Hug&Soul genuinely improves trust, autonomy and access.
We are not looking for generic endorsements.
We are looking for partners who can help answer real pilot questions — not simply lend their name to the project.
Can people be verified without unnecessary barriers?
Can spending protections work without removing meaningful choice?
Can the system work for people with different access needs?
Can charities participate without excessive operational burden?
Can businesses support the model without distorting its purpose?
Can the infrastructure operate safely and sustainably?
The goal of the pilot is learning — not proving that every Hug&Soul assumption is already correct.
Partnership should work both ways.
Organisations contributing time, expertise, funding or infrastructure should understand exactly what Hug&Soul is asking from them.
Clear pilot scope
Define what is being tested and what is not.
Defined responsibilities
Make partner roles and responsibilities explicit.
Honesty about uncertainty
Separate proven capabilities from assumptions still being tested.
Respect for partner expertise
Listen to frontline, technical and operational concerns.
Privacy and data minimisation
Collect and share only information genuinely required.
Learning before scale
Use pilot evidence before expanding the model.
Responsible impact claims
Do not exaggerate outcomes or use vulnerability as marketing.
Start small. Learn properly.
Hug&Soul intends to begin with a limited pilot before expanding.
Potential partner involvement could include:
Partnership should not create unnecessary burden.
Hug&Soul does not want to duplicate existing services, transfer undefined risk, expect unpaid operational work without agreement, collect unnecessary participant data or use organisations merely as credibility badges.
Any published impact claims should be evidence-based and supportable by the partners involved.
Could your organisation help shape the pilot?
If you work with people experiencing hardship, support social-impact initiatives, provide relevant infrastructure or want to help test a better giving model, we would like to hear from you.